This article aims to showcase the remarkable success achieved for [Carespot.gr](https://carespot.gr) , an online pharmacy platform, through strategic UI/UX improvements by **HelloWorld** services. By prioritizing user experience improvements, Carespot not only achieved its goal of meeting accessibility standards but also witnessed a substantial increase in Conversion Rates.


This case study delves into the specifics of the project, highlighting the challenges faced, the solutions implemented, and the outstanding outcomes achieved.

### About Carespot

Carespot.gr  serves as the digital storefront for Ath. Tatsiou-Kechagia & Co Pharmacy, located in Thermo Aitoloakarnanias, Greece. Since its establishment in 1984, this pharmacy has been dedicated to providing exceptional service and knowledgeable guidance to its clientele. Expanding its reach and embracing the digital era, Carespot launched its online pharmacy platform, offering a convenient and accessible way for customers to access a wide range of products and health-related information.

### The Requirements and Challenges

* Meet WCAG 2.1 standards for color contrasts. Ensuring compliance while maintaining visual appeal required meticulous adjustments.

* Avoid similarity to existing colors. We had to strike a balance between meeting accessibility guidelines and maintaining brand identity.

* Implementing user-friendly updates across the e-shop, including the addition of border-radius to buttons, was essential. These enhancements aimed to streamline navigation and improve overall user experience.

* Redesigning the product page demanded careful consideration of existing components and the introduction of new ones. Our goal was to create a cohesive and intuitive layout that facilitated seamless browsing and decision-making for customers.



### The Goals

The project's ultimate goals were to achieve the following criteria:

1. Achieve a perfect score of 100% in color contrast checks according to WCAG 2.1 standards, ensuring optimal accessibility for all users.

2. Accomplish a significant increase in Conversion Rate, aiming for a growth of over 1.5% within the following year, indicating the effectiveness of the UI/UX improvements in driving customer engagement and sales.



### The results

And indeed, we achieved our objectives:

* The implementation of UI enhancements resulted in a much friendlier interface, enhancing the overall user experience.

* Through meticulous color selection and application, we ensured proper utilization, with purple indicating clickable elements and primary green used strategically to highlight important information, without overwhelming the visual presentation.

* Crucially, our efforts resulted in the successful passing of all WCAG 2.1 color contrast checks, demostrating our commitment to accessibility standards.

* The restructuring of product page information into a more logical order, organized across three columns – two for general product details and one for pricing, loyalty, and additional information – was instrumental in streamlining the browsing experience.

* Most notably, these enhancements drove a remarkable **5.2% increase** in Conversion Rate, demonstrating the tangible impact of our improvements on customer engagement and sales.

* The positive feedback collected from customers further validates the effectiveness of our efforts in enhancing user satisfaction and overall usability.

<figure>
<img src="https://cms.helloworldpc.com/storage/posts/screenshots before and after.jpg" alt="Screenshots from before (picture 1) and after (picture 2) of the Ui improvements." />
<figcaption>Screenshots from before (picture 1) and after (picture 2) of the Ui improvements.</figcaption>
</figure>



### Conclusion

In conclusion, Carespot's success story highlights the transformative impact of strategic UI/UX improvements. By prioritizing accessibility, usability, and visual appeal, the online pharmacy platform achieved remarkable results, including a substantial increase in Conversion Rate. Through meticulous attention to detail and a customer-centric approach, Carespot is setting a new standard for online pharmacy platforms, reaffirming its commitment to exceptional service and user satisfaction.


As technology evolves, HelloWorld and its services will continue to **innovate** to ensure continued **success in meeting customer needs** in the digital age.

The power of UI/UX: How Carespot Redefined Online Pharmacy Experiences

In the high-stakes world of custom software development, maintaining strong customer relationships is similar to 
walking a tightrope over a pit of lava - exciting, but dangerous. Yet, what if you're tired of the same old grind of 
customer satisfaction, glowing testimonials, and repeat business? Fear not! For those adventurous souls yearning to 
dive headfirst into the fiery pit of failed customer relationships, we present a foolproof guide to ensuring your 
clients run screaming (and not for joy). Remember, we’re not talking seriously today, but who knows, you might 
recognize these tactics from businesses you've encountered in the wild!

### Ghosting: The Art of Disappearing

Ever been on a date and never heard back? Frustrating, isn't it? Apply that same principle to your customers! If 
they reach out with a problem or question, embrace the sound of silence. Don’t return calls, ignore emails, and let 
their messages disappear in the abyss of your inbox. It’s like playing hide and seek, except you're hiding in a 
different dimension. This strategy is especially effective when your client is awaiting critical updates or is on 
the brink of a deadline. The suspense will kill them - figuratively, we hope. Remember, in the realm of software 
development, silence isn't just golden; it's platinum.

### Scope Creep Is Your New Best Friend

Who doesn't love a surprise, especially when it comes with extra zeros on the final invoice? Embrace scope creep 
with open arms. When your client asks for a small, reasonable addition to the project, nod enthusiastically, and 
then multiply it by ten. Don't discuss it; just do it. This approach not only ensures a bloated project but also 
guarantees an explosive reveal at the end. After all, everyone loves a plot twist.

### The Blame Game: It's Always the Customer's Fault

Ah, the classic move of turning the tables – nothing says "I value you" like blaming the customer for everything 
that goes wrong. This strategy is particularly effective because it combines the thrill of problem-solving with the 
joy of gaslighting. When clients dare to suggest changes or report bugs, take it as a personal attack. Defend your 
code and design choices with the passion of a thousand suns. Remember, the customer may always think they're right, 
but you know better. After all, who needs happy clients when you can have artistic integrity?

### Deadline Schmedline

Deadlines are merely suggestions, right? If you're truly committed to the art of customer dissatisfaction, treat 
deadlines with the same respect you'd give to a "Do Not Walk on the Grass" sign. Your client needs the project by Q3?
Perfect, aim for a grand unveiling in Q2... of the following year. This not only builds anticipation but also gives 
you ample time to explore all the ways you can further disengage from the project's goals.

### The Roundabout: Confuse, Don't Clarify

Embrace the labyrinth of confusion. When a client inquires about a project update or seeks clarification, send them 
on an odyssey through the corporate jungle. Each reply should be more cryptic than the last, a breadcrumb trail 
leading nowhere. Imagine it as crafting a real-life "Choose Your Own Adventure" book, where every choice loops back 
to the start or leads to a page that says, "Oops, dead end!" The goal? To have your clients so bewildered, they 
start to question not just your project's status but their own existence. This not only establishes you as a master 
of misdirection but also turns every client interaction into a puzzle that would stump even the most dedicated 
escape room enthusiasts.

There you have it, a foolproof guide to ensuring your customers flee at speeds previously thought impossible. While 
we've had our fun poking at the absurdities of bad customer service, let's remember that the real art lies in doing 
the exact opposite. Cherish your customers, listen to their feedback, be present, and always strive to improve. 
After all, in the real world, we aim for success, not a masterclass in how to fail.

And if you ever encounter businesses practicing these techniques, remember, they might just be following this guide 
a little too closely :)

How to Lose Clients and Repel Prospects: A Guide to Social Sabotage

Drawing from our experience in the tech industry, we've identified some common pitfalls and bottlenecks our teams
had to face throughout the years.

Naming just the problems isn't that valuable so for each issue we will share some techniques and practices that are 
battle-tested and have helped us to deliver some quite challenging projects. Let's dive in!

1. **Scope Creep Creeps Creepily**
    - **What it's about:** Just when you've nailed down what the project is about, a key stakeholder wants to add "just 
      one more thing". Sometimes it might be a small feature, other times it might be a whole new product though.
    - **Solution:** Successful projects start with successful Statements of Work. Detailed Statements of Work 
      that include "in" and "out-of-scope" sections can help you build a very strong and sincere relationship with your 
      customers, manage their expectations and protect them from getting carried away from their passion and 
      excitement. Arrange frequent catch-ups on a weekly basis with stakeholders to keep the project aligned and 
      feasible.

2. **The Never-Ending Planning Party**
    - **What it's about:** Endless planning sessions can lead to a cycle of meetings that plan more meetings and 
      producing useless artifacts that are never used. We've seen projects that spent months in planning, without 
      much progress or that they confused planning with execution and forget that someone should make the connection 
      between the two worlds, business and development.
    - **Solution:** Set clear, actionable milestones and deadlines to transition efficiently from planning to 
      execution. Above all, we are here to prepare for the development phase and ensure its success. This is why we 
      always start with a **Discovery Phase** to prepare meaningful documents and artifacts with user stories, 
      flowcharts, and clickable prototypes to put business ideas into a frame and spot deadends early enough.

3. **Budget, What Budget?**
    - **What it's about:** Budgets often underestimate the actual deliverables costs, leading to overspending and 
      financial strain.
    - **Solution:** Thorough upfront budgeting and splitting the whole project into phases and paid milestones. 
      This helps us build trust with the customer and stay on top of the financial control throughout the whole 
      project. **Discovery** and **Design** phases are the best way to get a clear picture of the project's scope and 
      budget and then plan accordingly. This is why we should never start a project without running a proper 
      **Discovery Phase** first.

4. **Deadline? More Like a Guideline**
    - **What it's about:** Deadlines often shift due to various unforeseen challenges, delaying project completion.
    - **Solution:** Realistic timelines and agile management techniques help us stay on track and adapt to changes. 
      Be careful, Agile can bite you seriously if you do it wrong though. Working against target dates and frequent
      checkpoints is the best remedy here as long as these dates make sense for both business and development teams. 
      Above all, we are here to deliver value to the business so both sides have to be aligned.

5. **Technology Tantrums**
    - **What it's about:** New technologies and experimentations can be unpredictable, causing delays and technical 
      issues.
    - **Solution:** We minimize tech-related disruptions by using proven technologies and well-known tools such 
      as Figma, ReactJS, TailwindCSS, Python Django, Docker, AWS cloud services etc. There is no room for 
      experiments when there are clear goals to accomplish.

6. **The Talent Tango**
    - **What it's about:** Retaining skilled team members or even onboarding new ones can be a major hurdle in project 
      completion.
    - **Solution:** Focus on hiring skilled, adaptable professionals and fostering a collaborative work 
      environment where transparency is king. Well defined handbooks with best practices and clear **Definition of 
      Done** principles can help hugely too. Above all, firms should help new team members accelerate and become 
      useful members of the team fast while adapting to predefined tools and techniques. Randomness is the perfect 
      recipe for chaos so this has to be eliminated by establishing a common language to communicate. 

7. **Communication Breakdown, It's Always the Same**
    - **What it's about:** Poor communication between teams can lead to misunderstandings and errors. Business 
      stakeholders and developers often speak different languages.
    - **Solution:** Emphasize clear, consistent communication channels, regular team meetings, and above all 
      high transparency levels. Again, we can't stress enough how important it is to run a **Discovery Phase** before 
      jumping into Development. This is the phase where we can align the business and development teams and we 
      prepare the ground for a successful project. Weekly catchups also are vital to keep the project aligned and 
      build trust with your customers.

8. **UATs Feature Frenzy**
    - **What it's about:** Stakeholders often demand additional features, complicating and overloading the project 
      during UATs since this is the very first time they deal seriously with the new platform. This is too late and 
      too dangerous.
    - **Solution:** Focus on the SoW deliverables, manage stakeholder expectations through clear communication and 
      involve them in demonstrations and feedback sessions from the very first milestone. Every week a demo takes place where we 
      present the progress of the project and we get feedback from the stakeholders. Such a feedback is priceless 
      and helps teams to stay on track and deliver value to the business. Don't forget that you need to manage 
      expectations and protect customers from their own excitement and anxiety which are quite high during 
      UAT periods so sometimes open and honest discussions might help them realize that they are pushing the project 
      over the cliff with their approach. It is your duty to remind this to them.

### Conclusion

So what is the key for a successful project? The key is embracing the powerful partnership with our customers. 
Casting blame or treating them as the enemy is a fundamental misstep. Instead, our greatest successes are born from 
collaborative efforts, where we stand shoulder-to-shoulder with them, navigating challenges together.

Our mission is clear: to assist ambitious customers in achieving their goals, transforming their vision into reality,
and boosting their business. This synergy, where consultation meets client aspiration, is where true innovation and 
progress are sparked. Together, we're not just solving problems; we're setting new benchmarks in the tech world. 
Cheers 🤝

Publications about "Services"

The power of UI/UX: How Carespot Redefined Online Pharmacy Experiences

Georgia Pandria

UX Expert

How to Lose Clients and Repel Prospects: A Guide to Social Sabotage

Anna Ivanova

Head of Business Development

Why most tech projects still fail?

Savvas Voumellis

Head of Delivery and Product Strategist